EMPHASIS
- Creates a focal point in a design - how we bring attention to what is most important. What catches the eye and makes the viewer stop and look at the image.
- Created by:
- contrast - contrast makes something is more easily seen and understood; something different attracts the eye.
- Elements can be contrasted:
- line (a curve in the midst of straight lines),
- shape (a circle in a field of squares),
- color (one red dot on a background of grays and blacks),
- value (a light or dark area in the middle of its opposite)
- texture (rough vs. smooth).
- contrasting orientation:
- space (horizontal, vertical, diagonal)
- style (a geometric shape in an otherwise naturalistic image)
- size.
- anomaly, or something that departs from the norm
- example: a person wearing a snowsuit on a tropical beach.
- placement.
- implied lines all directed toward the same place can create a focal point there.
- isolating an element from the others by its position in space
- Without emphasis = no focus point for viewer to look at the image = communication cannot occur.
- If everything is emphasized (all text is large and bold, all images are animated or flashing, everything is in bright colors) = nothing will stand out, nothing will be emphasized, nothing will grab the viewer’s attention.
http://shykoo.blogspot.com/2010/01/homework-2-unity.html
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